Campaign Background

The U.S. labor market has a perceived shortage of qualified workers, yet millions of workers with in-demand skills are being overlooked, undervalued, and filtered out before even being considered. We call these over 70 million workers STARs: workers Skilled Through Alternative Routes. STARs make up 50% of the U.S. workforce and have developed valuable skills through community college, workforce training, bootcamps, certificate programs, military service, or on-the-job learning, rather than through a bachelor’s degree.

STARs face a "paper ceiling" – the invisible barrier that comes at every turn for workers without a bachelor's degree. Lack of alumni networks, biased algorithms, degree screens, stereotypes, and misperceptions all contribute to the paper ceiling, creating barriers to upward economic mobility for STARs, even though they have demonstrated skills for higher-wage work.

STARs are missing out on opportunities for upward mobility that could change their careers, lives, and communities. By screening workers out based on a bachelor’s degree, employers are missing out on a diverse, skilled talent pool and might not realize they are the solution to the talent shortage they are trying to solve.

Activation Guide

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Campaign
Fact Sheet

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Press Release (for reference only)

This press release was issued on September 21, 2022.

Campaign Review Sheet

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Frequently Asked Questions

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Language Brand Guidelines

This one-page language guidelines sheet includes information on the Tear the Paper Ceiling campaign's branding and posting guidelines.

OTHER LINKS

Tear the Paper Ceiling campaign website

Opportunity@Work website